Factors influencing consumer perceptions about companies worldwide in 2011

Published by Statista Research Department, Jan 18, 2012
This statistic provides insight to the factors which influenced consumers perceptions about companies worldwide in 2011. Among the 1,375 respondents, 81 percent stated that online search results were very or somewhat influential in regard to their perceptions about companies.

What influences your perception about companies?

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Source

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Release date

January 2012

Region

Worldwide

Survey time period

October and November 2011

Number of respondents

base: n = 1,375 consumers and 575 senior executives in companies with revenue of 500 million U.S. dollars or more

Age group

18 years and older

Special properties

respondents from the U.S., UK, China and Brazil

Supplementary notes

Multiple answers were possible.
The source does not provide detailed information regarding the question. The chosen wording might therefore differ slightly from the survey.

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

Search engines in South KoreaInternet usage in South KoreaE-commerce in South KoreaSoftware industry in South KoreaDigital advertising in South Korea
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